Our Brand Pillars
Members first, always
We belong to our members, so everything we do is centered around serving our member with care, integrity, fairness and efficiency.
Excellent member experience
We're here for our members with genuine, personal and caring service and convenient online access, anytime.
Integrity and trust
Responsible, secure lending with great value rates to help our members meet their financial goals.
Our Brand Purpose
We're here to make life better for our members and communities by unleashing what's possible with member-owned services.
We support this vision by offering a rewarding range of everyday banking services — from savings, loans, support and expertise — to help you achieve more. And with 100% of our profits reinvested into local initiatives, we’re helping to make our communities more enjoyable for everyone.